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(NAR) VOL. 12 NO. 1 / JANUARY - MARCH 2001

[ PPA PDO-MANILA MEMORANDUM CIRCULAR NO. 4-2000, March 31, 2000 ]

PRESCRIBED ADVERTISING FEES AT PDO-MANILA



1. AUTHORITY

1.1 Section 20 of PD 857, PPA's Revised Charter

1.2 Section 10.5 of PPA Admin Order No. 22-95, Revised Guidelines on Real Estate Management

2. SCOPE

This Order shall cover all parties/lessees, which shall put up advertising signs/boards/ displays indorsing commercial products/services within the territorial jurisdiction of Port District Office-Manila.

3. OBJECTIVES

3.1 To rationalize the utilization of port real estate properties directly or indirectly supportive of maritime/port operations,

3.2 To raise additional revenues for PPA out of maximized area utilization while extending more services to the port users,

3.3 To respond to the demands/requests of port clients in the pursuit of their business.

4. GUIDELINES

4.1 The following advertising fees are hereby prescribed:

Products
Client
Rates
Display Type

Liners/vessels and/or services of Foreign
and Domestic Shipping line companies and
other port users**
 Current PDO- Manila lessees
P10.000.00/year/
unit of display
Billboard (more than 200 sq. ft.)
P7,500/year/
  unit of display

Billboard (200 sq. ft. and less)
P5.000.00/year/
unit of display

Other than billboard unit of display
Commercial products (Beverages,
cigarettes, medicines, soap, etc )
Current PDO-Manila lessees
as indorser and displays
are placed within the leased area
P15.000.00/year/
unit of display
Billboard (more than 200 sq ft )
P10,000 00/year/
unit of display

Billboard (200 sq. ft. and less)
P7.500.00/year/
unit of display

Other than billboard
Commercial products (Beverages,
cigarettes, medicines, soap, etc.)
Companies other
than existing
PDO Manila lessees
P25,000.00/year/
unit of display
Billboard (more than 200 sq ft.)
P20,000.00/year/
unit of display

Billboard (200 sq. ft and less)
P10.000.00/year/
unit of display
Other than billboard

** Company name/logo whether inscripted, painted or displayed on the walls, frontage and/or atop the roofs of any structures/buildings inside the port zone or within the leased premises are not subject lo these fees

The proposed fees shall be separated from rentals, cost of power consumption of lighted displays and permit fees.

The terms for the display of advertising board/sign shall be on a year-to-year basis only.

5. EFFECTIVITY

This Order shall take effect 15 days after its publication in a newspaper of general circulation.

Adopted; 31 Mar. 2000

(SGD.) LEOPOLDO F. BUNGUBUNG
Port District Manager, PDO-Manila
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