(NAR) VOL. 26 NO. 4/ OCTOBER - DECEMBER 2015
a) Enhance the competitive and innovative quality of Philippine products and design Services;Section 4. Objectives. – The State shall promote and strengthen the Philippine design industry to achieve the following objectives:
b) Create market-responsive design services, while advocating for economic and environmental sustainability;
c) Promote an economy and society driven by design and creativity responsive to our fast-changing times and reflective of the Filipino culture and identity;
d) Advocate the protection of intellectual property rights to these ideas and innovations.
a) Create integrated, forward-thinking and long-range direction and strategy for the design industry;Section 5. Definition of Terms – For the purposes of this IRR, the following terms or words and phrases shall mean or be understood as follows:
b) Provide long-term guidance to promote national awareness on the use of design as a strategic tool for economic competitiveness and/or social innovation;
c) Integrate design into other industries and aspects of society in order to create a demand for good design, and to extend its impact economically, socially, culturally and environmentally;
d) Incorporate design as a priority component in national planning and development; and
e) Ultimately, encourage and drive innovation so that the Philippines may use as leverage our raw materials, natural resources and creativity to stay ahead of the curve.
a) Advisory Board. Shall refer to the Design Advisory Council herein referred to as the DAC under Rule IV Section 5 which shall be created to assist the DCP in the formulation and implementation of policies, and these Rules.
b) Design. Shall refer to a way of thinking and a problem-solving process that is user-centered, collaborative, multi-disciplinary and makes ideas tangible, whether in the form of products, services or experiences.
c) Design Network. Shall refer to a supportive system of sharing design- related information and services among individuals and groups.
d) Design Promotion. Shall refer to promoting awareness regarding the benefits of design, drive up demand for design services and put design at the heart of economic growth.
e) Design Research. Shall refer to the process of collecting, preserving and disseminating information by whatever means, for purposes of furthering the development of design skills and knowledge, and advancing the theory and practice of design.
f) Intellectual Property Rights. Shall refer to those rights recognized and protected in Republic Act No. 8293 or the “Intellectual Property Code of the Philippines,” as amended.
g) National Design Policy. Shall refer to the State’s strategy in promoting design as a driving force towards a sustainable economic growth and development and a catalyst for increasing the competitiveness of the country in the global market.
h) Policy. Refers to a principle or rule as chosen by a government or other authoritative body to direct the affairs or society towards the realization of predetermined goals or objectives.
i) Design Development. Shall refer to the creation of design with new or different characteristics that offer new or additional benefits. It may involve the processes such as but not limited to the following:
1) New Design Strategy Development
2) Idea Generation
3) Screening and Evaluation
4) Business Analysis
5) Development
6) Testing
7) Commercialization
j) Public-private partnership. Shall refer to the partnership between government and private entities that shall assist the DCP in the formulation and implementation of policies herein referred to as the DAC and such other functions as stated in these Rules.
k) Stakeholders of DCP. Industry associations, manufacturers, designers, design academe, design students, government offices and any other beneficiaries of the services of the DCP.
a) The DCP shall be headed by an Executive Director.1. Policy Making: National Design Policy
b) The DCP shall be organized in accordance with the new mandates and functions, as provided by law:
i. Research and Dialogue2. Design Awareness & Culture.
ii. Formulation (NDP and 5-year plans)
iii. Evaluation (Monitoring and measuring impact)
i. Design Promotion (Local and global, online and offline)3. Design for Development.
ii. Design Integration (Intra and inter-industry)
iii. Design Protection (Innovation and Technology Support Office)
i. Design for Social Innovation (Design for Public Good)4. Design and Innovation.
ii. Design for Government
iii. Design for Sustainability
i. Research and Development5. Design Education.
ii. Skills Development and Mentoring for Competitiveness
iii. Brand of Design Excellence
a) Formulate the National Design Policy, herein referred to as the NDP, aligning it with the government’s economic agenda.To monitor the efficiency and effectiveness of policies, rules or other methods in policy statements or plans with the aid from design sectors and government agencies, the DCP shall:
b) Continuously formulate five (5)-year plans, that are in line with the general NDP, but reflective of the changing conditions in both the domestic and international environments, in accordance with the new mandates and functions, as provided by law.
c) Coordinate, monitor and assess the implementation of the NDP, and, when necessary, update the NDP in the light of changing market conditions in both the domestic and international environments.
a) Provide advice and insights imperative in pursuing the mandate of the DCP by effectively representing the collective views of both public and private sectors.Section 12. Power to Issue Advisory Opinions and Recommendations. – The DAC shall have the power to issue advisory opinions and recommendations on guidelines or policies for consideration of DCP, for the effective implementation of RA 10557.
b) Advocate for full consideration of design’s contribution to program effectiveness and innovations in government policy decisions.
c) Review and promote policies where design is a key component.
d) Act as a liaison among the professional design, manufacturing SMEs, design education and government design stakeholders.
e) Provide advice and guidance to design educational institutions on the development and standardization of curricula aligned to the objectives of the National Design Policy, ensuring the propagation of high quality education in design in all regions across the country.
a) Secretary of the Department of Trade and Industry (DTI);The other six (6) remaining members of the DAC shall come from organized associations involved in the design and creative industries, academic community engaged in design courses and representatives of the private sector including, but not limited to, visual communications, architecture, industrial design, interior design, information design, new media and technology, fashion design, environmental design, packaging, and similar areas.
b) Chairman of the National Commission for Culture and the Arts (NCCA);
c) Secretary of the Department of Tourism (DOT);
d) Secretary of the Department of Education (DepED);
e) Chairperson of the Commission on Higher Education (CHED);
f) Secretary of the Department of Science and Technology (DOST);
g) Executive Director of the Design Center of the Philippines (DCP) as an ex officio member;
h) Executive Director of the Center for International Trade Expositions and
Missions (CITEM); and
i) Director General of the Intellectual Property Office (IPO).
1. Elevate Philippine designs and innovation toward global standards through collaboration with international design entities.b) Institutionalization and Promotion of Design Culture Nationwide.
2. Enhance the competitive and innovative quality of Philippine products and design services, making it more responsive to social needs while advocating for economic and environmental sustainability.
3. Create a distinctive and recognizable identity for Philippine products through global positioning and branding of Philippine designs.
4. Build the competitiveness and capabilities of Filipino designers through continuous trainings, seminars and workshops, and collaborations with Philippine manufacturers; Implement programs for design graduates and on-the-job trainees to upgrade their competencies in addressing design issues.
5. Provide opportunities for Filipino designers to showcase their talent locally and internationally.
1. Encourage the creation of original designs in Philippine-made products and services by blending native and heritage-based aesthetics, indigenous arts, crafts and materials and current global design trends.c) Creation of an Environment to Cultivate a Constant Demand for Good Design.
2. Promote the understanding and appreciation of the diversity and extent of Philippine cultural heritage to develop a Filipino-focused attitude in design innovation.
3. Enhance the quality of the Philippine products and services and productivity of the Philippine manufacturers through design.
4. Create design awareness among manufacturers and service providers, particularly the SMEs, on the competitiveness brought about by original designs.
5. Conduct programs that will challenge designers, design students and ordinary citizens to actively engage in solving and mitigating socio- economic and environmental problems through design-led approaches.
6. Establish networks and resources for knowledge exchange and capability development leveraging on automation, computerized and web-based services.
7. Encourage the collaboration and partnerships among local stakeholders of the design industry such as industry associations, management of the SMEs, Filipino designers, the academe, government agencies and other private organizations.
1. Ensure the balance of supply (designers) and demand (private and public organizations, whether local or international) of the design industry.d) Design Protection
2. Promote an appreciation for good design not only among citizens, but also within business organizations and government institutions.
3. Create linkages with the business sector, the educational sector, government institutions and the public in general to encourage them to employ and invest in good design.
1. Promote Philippine designs through registration of Intellectual Propertye) Design Education and Professional Development.
Rights and through Technology Licensing Offices.
2. Encourage and facilitate a culture of creating and protecting intellectual property in the area of design.
1. Elevate design education and design research in the Philippines to global standards of excellence.f) Institutionalization of Design as an Effective Problem-Solving Tool.
2. Interact with government education sectors in reviewing the curriculum of design.
3. Invest an appropriate infrastructure and technology to support design.
4. Establish an active collaboration among industry, professional designers and the academe towards the development of the design profession.
5. Inculcate among the youth the value of good design in enhancing the quality of human life by including design appreciation in the curriculum.
1. Conceptualize effective and sustainable design-related approaches to drive economic growth and development.
2. Seek design solutions for issues related to social innovation and environmental sustainability and protection.
3. Expand awareness on the benefits of the strategic use of good design in business and government administration, trade and commerce, as well as in the SMEs.
4. Encourage the government to invest on activities geared towards increasing the competitiveness of the Philippine design and creative industries.
(SGD) MYRNA M. SUNICO | (SGD) PONCIANO C. MANALO, JR. |
Executive Director Design Center of the Philippines | Undersecretary Trade and Investment Promotion Group |